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Case studies

Redefining qualitative research

This paper defines the character of qualitative research and investigates the potential lack of objectivity. Reasons, why different researchers arrive at different results, are identified: one major reason is the existence of different qualitative...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Wulf Schlund, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
October 28, 2001
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Citation

Schlund and Frank (2001a, October 28). Redefining qualitative research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/redefining-qualitative-research-


Research papers

Learning from failures in predicting new design acceptance

In the market under consideration research is not as old as in other markets. A number of companies have not yet given up the practice of judgmental forecasting the market performance of new designs. Therefore we investigated the failures of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Wulf Schlund
September 1, 1998
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Citation

Schlund, W. (1998a, September 01). Learning from failures in predicting new design acceptance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/learning-from-failures-in-predicting-new-design-acceptance


Research papers

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Ding Yi, Wulf Schlund
November 1, 1996
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Citation

Yi and Schlund (1996a, November 01). Market research in mainland China . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-mainland-china-


Research papers

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance-german-


Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
×

Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance